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Creating Video for Corporate Communications and the Web
This video training course covers how to create top-quality corporate video content without hiring professional equipment or crews. You will learn to plan, script, storyboard, interview and edit to maximise online impact. Topics include working with cameras, sound, lighting and software for high-standard video.
This course is available face-to-face (two full days) or in a shortened version live online (two half-days).
- Face to face (Dubai) | Two full days | Media One Hotel | $1,590 +VAT
- Live online (Zoom) | Two half-days | 10:00-14:00 London time | $795
Also available on request in US / Asia timezones.
This course runs in English. It is also available on request in Arabic.
Course outline
Video planning
This module helps you get the planning right at the very beginning to help you create the very best corporate videos:
- Video content strategy
- Choosing topics, concepts and stories for videos
- Selecting the right type and format of video
- Creating a storyboard
- Drafting a video script
Looking good on camera
This practical module covers a range of fundamental techniques for creating a professional-looking video:
- Interview techniques
- Speaking to camera
- Lighting and composition
- Microphones and sound
Video production workshop
The best way to learn how to create your own videos is to do it yourself with senior feedback and guidance. In this practical workshop, you will create your own videos, practicing the new techniques that you learned.
- Editing and post-production
- Basic editing tips: topping and tailing videos, when to call in the experts
- Voiceovers and subtitles: when to use them, how to use them in a video, practical tips
- Music
Online video sharing
This module coveres how to get more leverage out of your video on social media.
- Making your video social
- Deciding which platforms to use to disseminate your video
- Creating a content strategy to ensure that your video is part of a larger plan for engagement
Meet your trainers
Following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Trainer profile: Nick Walshe
Nick is a senior media consultant with more than 30 years’ experience as an international broadcast journalist. He was trained by the BBC and worked with ITV and ITN in the UK as a reporter, presenter, producer and assignments editor before taking charge of global newsgathering for the successful launch of Al Jazeera English in 2006. Since moving to Dubai in 2010, he has specialised in training senior executives and corporate spokespeople in media skills and crisis communications. His clients have included IKEA, Huawei, Qatar Airways, Cigna, American Express, the UAE Central Bank, JP Morgan and many others. He also works in corporate video production, filming with international organisations such as Mars, Merck and the British Council. Nick has maintained his involvement in TV news as a project manager, consultant and trainer in TV channels across the region, including projects in India, Iraq, Lebanon, Saudi Arabia and Pakistan.
What you will learn
After this course you will be able to:
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Plan a video, create a storyboard and develop a script for your corporate video
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Understand the techniques for conducting good interviews on camera
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Feel confident speaking to camera
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Be aware of professional filming techniques, including lighting, sound and composition
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Understand basic editing techniques in video making
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Create a content strategy to make your video go social
Who should attend?
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communications practitioners who want to create in-house videos for their organisation.
