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Public Speaking
The flagship ISOC three-day public speaking training course builds authority and impact in active-learning workshops. You will learn voice and body language drills with an inspirational presentation coach. Topics include priming your mind for performance, audience engagement, information architecture, storytelling, Q&As and panel discussions. The course includes video playback for practical and constructive individual coaching.
Public Speaking is ISOC’s all-time most popular course. It has run in 20 countries for 20 years. All material is freshly updated with the latest public communication trends, evidence-based best practice, practical psychology and neuroscience.
This course is available face-to-face or live on Zoom (shorter version):
- Face to face (Dubai) | Three days | Media One Hotel | $3,261 +VAT
- Live online (Zoom) | Two half-days | 09:00-12:30 London time | $867
It is also available on request in US / Asia time zones, and in-house as a custom course.Â
- You may also be interested in “Executive Authority”, a new short course for senior managers on leadership communication.
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Course outline
Body language and voice
This module covers how to power up your body and voice for authority and impact.
- Non-verbal cues and their impact on audience perception
- How to get the best out of your eye contact and facial expression
- Power up your posture, movement and gesture
- Voice: projection, articulation, pace, pitch, clarity, character and tone
- Connect with your body with individual coaching and practical exercises
Priming for performance
This module covers how to prepare and manage your body and mind to perform at your best.
- How to practice and rehearse effectively with limited time
- Pre-speaking preparation drills and warm-up exercises
- Last-minute optimisation: visualisation and nervous system regulation
- Energy and presence: creating and sustaining a powerful audience connection
- Handling nerves with proven breathing techniques and psychological approaches
Content
This module covers how to structure your ideas optimally for clarity and impact.
- “Red thread” thinking the power of thematic positioning
- Audience-centric public speaking: tactics for connection and empathy
- Information architecture: organising content and flow for persuasion and attention
- Elements: introductions, signposting, transitions, energisers, conclusions and kickers
- Visuals and resources: best practices for working with slides, scripts and notes
Storytelling
This module covers how to supercharge public speaking with storytelling techniques.
- How to identify stories to serve strategic ideas and goals in public speaking
- Apply universal narrative structures to public speaking
- Emotional immersion: using stories to make dry ideas appealing and memorable
- Simple techniques: plot, perspective, dialogue and moments of revelation
- Storytelling tools: hooks, suspense, surprise, characters and takeaways
Handling questions
This module covers how to answer difficult questions in audience Q&A sessions
- Fielding loaded, rambling, unclear and hostile questions
- Handling "nuclear” questions that you can’t answer truthfully
- What to say when you don’t know the answer
- Tactics: 12 universal tricks for answering any hard question
- Strategies: 6 powerful “reframing” approaches
Panel discussions
This module covers public speaking skills for panellists, moderators and MCs.
- Pre-panel preparation: how to shape the conversation for thought leadership
- Panellist skills: mastering “managed conversation” dynamics
- MC skills: charisma, energy, opening remarks, transitioning speakers
- Moderator skills: preparation, flow, timing, engagement, intervention
- Scripting, collaborative preparation and flexible planning
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Meet your trainers
Following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Will Hardie
Will is a psychologist, journalist, strategist and coach with 25 years’ experience in 50+ countries. He holds an Oxford Master’s degree in Experimental Psychology and is a former Reuters foreign correspondent and senior editor. Will is one of the world’s leading communications advisors. He has led projects to create communication strategies for national governments and bluechip corporations. He spent six years as chief advisor on communications for a well-known Prime Minister. He has advised and coached hundreds of CEOs, cabinet ministers and top leaders across Europe, North America, the Middle East, Africa and Asia. Will is a Managing Partner at ISOC, where he specialises in executive coaching, public speaking, media training, crisis, positioning and strategy. He also works as a psychologist specialising in trauma, deconditioning, relationships and interpersonal communication.

Sarah Cocker
Sarah is a dynamic communicator with over 20 years' experience in media, finance and business. Her international experience in banking, and as one of CNBC's key anchors, makes her at ease dealing with leaders and experts from industry, government and academia. Her coaching experience includes training blue-chip executives in public speaking and techniques for challenging television interviews. Her international career has given her an understanding of the cultural and working practices in the Europe, Asia, the Middle East, North and South America.

Corrina Cross
Corrina is an international trainer, coach and facilitator specialising in improving communication, motivation and productivity in the workplace. She uses her knowledge, skills, experience and personality to inspire personal development and motivate teamwork. Corrina is a certified NLP Master Practitioner – a skill-set she uses to help clients define goals and eliminate beliefs that are holding them back. She is also a Facilitator of Inter-Cultural Awareness and a Behavioural Style Consultant, using DiSC profiling tools to identify people’s dominant tendencies and help them understand their own behavioural style and that of others. Corrina qualified with the UK Chartered Institute of Marketing and lived and worked in Australia, Egypt and Bahrain before settling in Dubai, where she managed a marketing agency for 15 years before moving into learning and development in 2011.

Adam Kirtley
Adam is a veteran presenter and reporter with more than 30 years' experience as a BBC journalist. He presents on BBC local and national and radio, including Five Live business show Wake Up to Money and Radio Four's flagship consumer show You and Yours. He still reports for the BBC World Service, where he began his career. Adam has interviewed numerous bankers, finance ministers and CEOs during his BBC career, and for the last 15 years has used that experience to train executives in media interviews, crisis communication, public speaking, presentation skills and messaging. He is also an accomplished conference facilitator and workshop leader. Adam has worked across Europe, the Middle East, North America and Africa for organisations of all sizes, from multinational finance and pharmaceutical companies to governments and NGOs.

What you will learn
After this course you will be able to:
- Project confidence and authority in all kinds of public speaking
- Self-regulate into calm confidence with practical techniques to manage nerves
- Project your voice to its fullest potential
- Master your own non-verbal communication and body language cues
- Engage diverse audiences with creative and selective strategies
- Apply storytelling techniques to make dry ideas emotive and memorable
- Prepare and participate in panel discussions in panellist and moderator roles
- Answer tough questions in Q&A sessions and panels using universal techniques
Who should attend?
This course is suitable for anyone who engages in public speaking in a professional setting, and would like to achieve more impact on their audience while also projecting their own authority and charisma.